Paul Riegel May 1, 2019 on the show

Paul Riegel joined me on the air today from The CFO Centre. He works for a worldwide organization that provides part-time Chief Financial Officers for businesses who need strategic support but cannot justify having a full-time CFO.

It is about helping companies succeed within their budget and enabling them to grow in a manageable way so that they can continue their success for years to come.

Paul can be reached at:




Questions for Ben

You would have to love your job to be in sales or service.

Absolutely, you need to love your job if you are in sales or service.

As I mentioned in the broadcast, everyone needs to love what they do.  It is up to each and every one of us to challenge what we do daily and ask ourselves, could I have done that a little bit better?

It is not about beating yourself up, it is about looking for ways that you can make things better for yourself and for those around you.

How do we make money pleasing others?

Another way of looking at this is that you are loosing money if you do not please others.

NOTE:  You cannot please everyone and you should not try.  You should focus on pleasing those who actually need your product or service, have problems you can solve and have the means to pay for it.  Everyone else, is not a customer.

However, if you do not please these people that you can actually help.  If you do not make them into fans of your brand and advocates for you, they will either not purchase from you, or worse, buy from your competition and tell people why they will not do business with you.


Question to Paul

How do we know what to focus on with our business?

We need to focus on the things that we can control.  There are many factors in business that we cannot control.  For instance, we cannot control the economy, but we can control how we position ourselves in order to deal with economic fluctuations.

How do we know we are wrong?

We rarely know that we are wrong until something goes wrong.

Most of us assume that we know what we are doing and that we know the answers to the problems that face us.  Most of us will have this backfire on us at one point in our lives.

The more we can admit that we do not know everything, that we are not completely wise and that there are others who know more about subjects than we do, the better position we are to ask others for their advice.

How do we take the assumption out?

The best way to take assumptions out of any equation is to test them.  To put them up against real-world scenarios and evaluate whether we are right or wrong.

Doing this in controlled situations, where it does not expose the company to great risk is always advised.


Johnny-Lee Reinoso April 17th, 2019 on the show

I want to start off and wish everyone a Happy Easter and Passover!


Johnny-Lee Reinoso unpacked some incredible information today on sales and sales process.

We talked about the challenge of organizations and how well-trained, well-organized sales professionals can help act as a multiplier for your business.

Marketing and sales must work towards a common goal. . . client engagement and activation.

Listen on iHeartRadio



Here is the link to Maura Sweeney’s article on Walking in Integrity

Here is the link for our ASK ME ANYTHING call-in program starting April 26th.

Here is the link to our bi-weekly newsletter. . . please subscribe.




How do you know you are selling the right things to the right people?

Questions, questions and more questions.  It is about understanding first and foremost what their issues are, what their budget is, who makes the decision, what other options they are looking at, what happens if they do not make a decision. . . and a thousand more things.

It is also being confident enough in what you do to realize that the solution you have may not be right for them and letting them know this.

The more you can qualify your buyer, gain their trust and understand their true needs, the better chance you have of providing the right product or service to people who can actually use it.

Bobby Umar February 6th, 2019


Bobby Umar is a five-time TEDx speaker who adds value to audiences worldwide. His passion is to help people understand their personal brand and the value that they bring to others.

We spent the time today talking about how to become a TEDx speaker and what the things are you did not know you did not know.

You can listen to the show on IHEART RADIO HERE.


What business takes you on so many travels?

The three things that I focus on are consulting, workshops and keynote addresses designed to help businesses and individual departments within them, to understand how to create influence through trust.

It is about understanding what you do, why you do it, who you do it for, why those people should care about you and how to communicate all of that to them effectively.

Right now, my focus in on North American clients, but I am available to work with people wherever they need me either live or through Zoom.

Contact me HERE to schedule a free meeting to talk about your needs.

I will be announcing new boot camps over the next few weeks, but in the meantime, please click on the image below and contact me to find out if my new mastermind will fulfill your needs.

Does your focus shift as we go through life?

Your focus should always change as you gain different experiences and move through life. We are a culmination of our experiences, lessons learned and our values. What I valued at twenty is not what I value at nearly fifty and that is okay.

In other words be your own critic?

Always be a critic but in a positive way. Beating yourself down and thinking less of your yourself helps no one. However, evaluating what your strengths are, and what they are not, and fixing what you can, and getting help with what you cannot, makes us all better and allows us to serve our audiences better.

Is “how can I be better” be a question we should ask our selves?

Absolutely.  This is how we all get better at what we do. If we take the time to understand that there might be a better way of doing something or a different way of approaching a problem, we are on a path to change for the better.

Never assume you know everything and that your point of view is correct for everyone. Your beliefs are yours and you need to evaluate them, but if they are things you have wrestled with and still believe, they are yours and they are valid for you.  It does not mean everyone will think the same way, or even agree with you, but that does not make you wrong, it just means you have a different point of view.  Embrace yours, but always be willing to listen to others with an open mind, it is amazing what you might learn.

Mark LeBusque January 23rd, 2019

Mark LeBusque is the Human Manager.  He believes that only through focusing on happiness first, engagement second and profitability third can companies truly thrive. It is our people who make our brands great and Mark has proven that by focusing on humanity within the workforce, profitability naturally follows.


Questions from the Audience:

What cities are we talking?

This question was in regards to the Branding Bootcamp series that I am wanting to take across North America.  My goal is to bring 6-8 companies together for an intensive weekend where we explore who they are, what they do, who their audience really is, why these people should care about them and how to communicate value effectively.

The first day will be about diving into these questions, the second day is about each organization presenting and feedback being provided.

If you would like to have this weekend for your organization we can do this privately as well.

Please contact me directly to discuss this in detail.


How do you know where your product will work?

The best way to know if your product or service is going to be valuable is to ask people.  I suggest either asking people blindly on the street over a period of time if your product is assumed to have a wide, commercial appeal.  However, if your product or service is niche, I would suggest going to a few companies that are potential clients, with just a prototype or concept, explain to them that you are not selling to them, but instead looking for their opinion as to the viability of your product to solve problems you assume they have. Hopefully, these people will give you an honest opinion about what they like, what they do not like, what challenges they perceive and how valuable your solution may be to solving their problem.

Can everyone add value?

YES.  In my book, Powerful Personal Brands, I talk that everyone is valuable to someone, it is just about understanding to whom and why.  We all have value to give people and we all have problems we can help people solve.  It is up to us to understand what those problems are and communicate how we can effectively help them solve them.

Time management plays a big part.

Time management is a key factor in greater productivity.  It is helping people to understand the difference between being productive and being busy.  Just because we are busy, does not mean that we are solving issues or moving the needle.  Most great leaders block time out of their schedule just to think and read each and every week.  Deep work, not busy work.

The grass is not always greener.

Most of the time, it really is not.  Every company has its good points and bad.  It is realizing how to work best within your company so that others understand your value and help you achieve your goals.  It is about effectively communicating what you want and need in a professional and compelling way.

Why don’t companies think about asking the employees how they think things would work better?

Great companies do.  Great leaders have a pulse on what is actually going on in the day to day operations of the companies they lead and do not rely on watered down reports to tell them what is actually happening.  It is imperative for senior management to talk to people who actually are doing the jobs and find out from them what is working and what is not. Without asking those questions and taking the time to understand, how can decisions be made that affect the direction of the company as a whole?

Karin Tischler – January 9th, 2019

Karin Tishler from Emily’s Path joins me on the air January 9, 2019, to talk about Returnships and how to bring people who have been out of the workforce, raising a family, for a number of years back into the workforce successfully and productively.

You can contact and look at the work of mentioned in the broadcast

Click on the image below to be taken to IHEART RADIO to listen

The biggest question that came out of this is, does this work.

Does bringing women who have been out of the workforce for a number of years, back to positions of responsibility work?

The answer is when done correctly, YES!

These women are far more motivated to succeed within the positions they are in, work more diligently, are more loyal to companies and better champions of the brand.

The trick is supporting their re-entry in a way that allows them to be successful and integrate fully.

It takes planning, communication, re-training of some technical skills, and support, but these employees will be there much longer and provide a much higher ROI in the long term when the right processes are in place.