Juliet Clark May 15th, 2019, on the YourLIVINGBrand.live show

Juliet was a breathe of fresh air today. She helps companies and individuals understand who they should be selling their products and services to, before they invest thousands or hundreds of thousands of dollars in marketing aimed at the wrong audience in the wrong way.

Have a listen and let me know what you think.

Offer from Juliet:

What if I told you that you could, EARLY ON, discover what your prospects need and how committed they are to getting those needs met? Isn’t that really what lead generation is all about? The right people telling you exactly what they need and you coming in like the knight in shining armor and providing the solution?

Our Assessment Marketing and Lead Generation course is the leading system that qualifies your leads for you, so you don’t waste your time or money on people who aren’t committed, aren’t interested or can’t pay.

That might sound harsh, but it’s actually the most authentic way to do business.

CLICK HERE to take a three-minute quiz to determine if this course is right for you!

 

LISTEN TO THE EPISODE HERE

 

Questions from the Audience:

 

My question is how do you know what you need to know?

The only way you figure out what you need to know is to ask intelligent questions.  To realize that there are things you understand, things that you do not, and the things that you do not, find people who have that area of expertise and ask them questions.

One of my favourite questions is “What question should I be asking you that I am not?”

How do you find your audience?

As I said in the episode, your audience finds you.  What you can do is a test to see what resonates with people.  Put out content, see how people respond, ask people questions, listen to what they are saying and what they are not, make changes and then test again.

How do you build an audience?

Slowly and deliberately.

It is important to realize that audiences are not built overnight and the ones that are will leave you as quickly as they came.  It is about being as loyal to your audience as they are to you, if not more so.  Care about them.  Speak with them, not to them and listen to what they have to tell you.

What do you mean when you say bot?

Do people need these bots?

How do you get bots?

A bot is an automated process that allows you to send out information hands-free.  It is a process where you set up a system, activate it and then have the ability to walk away and focus on other things.  The problem is, no system is perfect.  Bots need to be monitored regularly to make sure that real people are not being ignored or neglected.

Do people need bots.  No, it is automation, it makes things easier, but we still need to have human to human contact for real relationships to occur.

As to where to get bots.  Do a google search on “Where to Find Bots?”   You will get far more information than you need.  I would suggest contacting someone who has expertise in this area to make sure you are setting up the right bot, in the right way that will help you and your audience.

Is this playing fair?

This is more than playing fair, it is qualifying people in a way so that you are not wasting their time and selling them something that they do not need.

Are we talking how to books or all kinds of books?

Non-fiction books

Define this aviator you are talking about please?

An avatar is the ideal representation of the customer that you are trying to influence.

The example I can give is the 28-year-old housewife in rural Nebraska, with two kids, a small business she runs out of her house and has not completed high school.

This would be the avatar for a company trying to sell something to this specific demographic of person.

Ben Baker and the 100th YourLIVINGBrand.live show May 8 2019

Today was an amazing day.  It was the 100th Episode of the YourLIVINGBrand.live show.

With that, I turned the tables and had my friend Kirby Hasseman take the mic and ask me “What’s My Story”

Thanks to Kirby for doing such an incredible job and making me look like a rock star.

How can I help you retain and grow

your rock star employees?

 

LINK TO THE SHOW

QUESTIONS FROM THE AUDIENCE:

Why would a company hit a plateau at such high numbers?

Companies hit plateaus throughout their lifecycle.  Just because someone sees you as relevant at a certain level, does not mean that they will trust you at the next.

What I mean with that is that if a small parts supplier supplies $100,000.00 worth of parts to General Motors and then goes after a $10 million contract, they will probably not be perceived as being big enough to handle it.  That is unless they can demonstrate that they are growing, taking on bigger and bigger clients and have the infrastructure in place to not let General Motors down.

It is about being able to have the client perceive that you are able to work with them at the next level. . . and that is all about the perception of your brand.

 

What is the difference between DBA and a subsidiary of the parent company?

This is a question best left to accountants and lawyers.  For me, having a DBA was the most cost-effective way for me to rebrand my company and still maintain the contracts and lines of credit that I had established.

 

Why are brands these days so important and what was a brand know as before?

Brands are so important because that is how you are perceived when you are not in the room.  It is whether people trust, like and want to do business with you.  Your brand does not make you a dime, but having a bad brand or no brand at all can cost you your livelihood.

 

Don’t big companies like to get involved with startups?

Absolutely big companies like to deal with startups.  That is a way for large corporations to find new and innovative solutions and create new opportunities with lower risk.  However, big companies do not bet the entire company on startups.  They give them small projects to work on, test them out, see if they can handle the work and then increase opportunities from there.

Many small startups have grown to be large corporations based upon proving themselves on small projects for large companies and then building off of those successes.

Paul Riegel May 1, 2019 on the YourLIVINGBrand.live show

Paul Riegel joined me on the air today from The CFO Centre. He works for a worldwide organization that provides part-time Chief Financial Officers for businesses who need strategic support but cannot justify having a full-time CFO.

It is about helping companies succeed within their budget and enabling them to grow in a manageable way so that they can continue their success for years to come.

Paul can be reached at:

www.thecfocentre.ca

paul.riegel@thecfocentre.ca

(236)986-6554

LISTEN TO THIS WEEK’S EPISODE HERE

AUDIENCE QUESTIONS

Questions for Ben

You would have to love your job to be in sales or service.

Absolutely, you need to love your job if you are in sales or service.

As I mentioned in the broadcast, everyone needs to love what they do.  It is up to each and every one of us to challenge what we do daily and ask ourselves, could I have done that a little bit better?

It is not about beating yourself up, it is about looking for ways that you can make things better for yourself and for those around you.

How do we make money pleasing others?

Another way of looking at this is that you are loosing money if you do not please others.

NOTE:  You cannot please everyone and you should not try.  You should focus on pleasing those who actually need your product or service, have problems you can solve and have the means to pay for it.  Everyone else, is not a customer.

However, if you do not please these people that you can actually help.  If you do not make them into fans of your brand and advocates for you, they will either not purchase from you, or worse, buy from your competition and tell people why they will not do business with you.

 

Question to Paul

How do we know what to focus on with our business?

We need to focus on the things that we can control.  There are many factors in business that we cannot control.  For instance, we cannot control the economy, but we can control how we position ourselves in order to deal with economic fluctuations.

How do we know we are wrong?

We rarely know that we are wrong until something goes wrong.

Most of us assume that we know what we are doing and that we know the answers to the problems that face us.  Most of us will have this backfire on us at one point in our lives.

The more we can admit that we do not know everything, that we are not completely wise and that there are others who know more about subjects than we do, the better position we are to ask others for their advice.

How do we take the assumption out?

The best way to take assumptions out of any equation is to test them.  To put them up against real-world scenarios and evaluate whether we are right or wrong.

Doing this in controlled situations, where it does not expose the company to great risk is always advised.

 

Matt Bertram April 24, 2019 on the YourLIVINGBrand.live show

Today we were live from the HR Leadership Summit in Vancouver.

This event happened to be at the Vancouver Trade and Convention Centre and the view was amazing.  See images below.

Matt Bertram of EWebResults.com joined me on the April 24th show and we spent our time talking about how vital it is for every person to be able to understand and communicate the value of their own personal brand. It is about putting yourself in control of your own success and being a vocal advocate for either your own interests, the company you work for or both.