Amy Waninger on the July 10th, 2019 show

Amy Waninger is my go to person for Diversity and Inclusion.  She is not only passionate about the subject, but she is an engaging speaker who can enable people to understand how to “Network Without Bias.”

Amy can be found at and you can purchase a copy of her book there as well.




Angus Reid on the July 3rd, 2019


I grew up watching Angus Reid play on the BC Lions Football Team. With 13 years in the CFL, including winning the Grey Cup in 2006 and 2011, Angus knows what it is like to work hard, adapt to change and become a champion.

Angus and I spend our time talking about how his lessons on the field helped him create a life after football and how his success on-field can help you create your successful life, off-field.

You can find Angus and get a copy of his book at

You can also find him, if you need someone to take care of your insurance for you Reliance Insurance.



Paul Kirch June 26th, 2019

4228002 – tattooed hands representing the work life balance


Paul Kirch and I spent this week’s show talking about content marketing and how to do it right.  Paul calls himself a digital sales engineer and looks and how to communicate your brand in ways that speak not only to the right audience and add value, but also help you be seen by the right people through search engine optimization and other techniques.

Paul can be found at:

You can download this week’s epidode here

Audience Questions:

Audience members asked several questions when it came to scaling a business. 

My thought process is that scaling a businesses do not necessarily have to scale to be profitable or for companies to feel like they are a success.  Businesses should look at their goals, wants, desires, custom base, resources and competition and decide what the best outcome is for them accordingly.

Can you explain to people the fact that just because you can put things on a site, it does not make a person a web developer?

Web design and web development are two completely different skill sets.  Just because you can make something look pretty, does not make it functional or provide a wonderful customer experience and vice versa.

The objective of any website is to enable those who want to find out information about you to do so quickly and efficiently and enable them to either contact you or purchase on site, depending on what your goals are.

In talking with people, have you ever changed the goals of people or helped get a company to see things differently so they would have better content?

As Paul said, and I concur, if you are not providing alternate solutions, delving deeper into why they want what they want or providing strategy, all you are is an order taker.  An order taker is chosen because they have the lowest price and when you are no longer the lowest price, you no longer have value.

Be consultative!

Dennis Brown June 19th, 2019


Dennis Brown and I did a deep dive into LinkedIn today.  Dennis has used LinkedIn to generate over $20 million in sales over his career and I wanted to find out from him what he was excited about and where he thought people on the platform could do better.

You can always find Dennis at


I was featured in an article this month on LinkedIn and wanted to share it with you.  Click on the image below to read.



The questions that came in today focused on where do you start to communicate your value to others.

The best advice that I can give is to understand what you truly love to do, where it intersects with what you are good at and then layer on the question “who already has the problems that I know how to solve?”

If you can understand the problem you solve, and who exactly has that problem, it is so much easier to communicate your value effectively.


Debbi Dachinger June 12th, 2019

Debbi Dachinger, AKA D2, joins me on the June 12th show.  I was in the air heading for Houston at the time of the show, so we pre-recorded this episode.

Debbi is full of energy, passionate about people and talks to us about always being open to opportunities.

sit back, grab a coffee and enjoy the show.

Want to get ahold of Debbi  CLICK HERE




Can we help you retain and grow your rock star Millennial Employees?

Click here to find out more!

Rob Galbraith June 5th 2019 on the show


This was an interview 6 months in planning.  Rob Galbaith “The Most Interesting Man in Insurance,” joins me on the show today to talk about where insurance has been, where it is and the challenges the industry faces as it tries to modernize.

Rob is the author of “The End of Insurance as We Know It,” and can always be found HERE.

You can also buy a copy of his book by clicking on the image below.



Please take the quiz to help me research my new book

by clicking on the image below.

Jeanette Y. Martin on the May 29th, 2019, show

Our conversation with Jeanette Martin this week focused around how do you show up?  Are you the same person or company online and off?  Is your brand, message, and value that you provide seen as consistent no matter the touch point?

Tune in to find out more and you can connect with Jeanette at



I am starting to write my new book that will launch in 2020.  Please click on the image below to be taken to a two-question survey.  I appreciate your help with the research.




But there are different types of relationships that need different interactions?

Yes, there are absolutely different types of relationships, both online and offline and you will interact with each utilizing the medium in which they first engaged with you.  However, no matter if it is face to face, on the phone, through a chat sequence or online, who you are as a brand should not change.

You will change the tone of your message to make sure it fits the medium and the people you are talking to, however, the ideas behind them do not change.

Kirsten Anderson May 22 2019 on the show


Kirsten was an amazing guest today.  We talked about the importance of play in the workplace as a means of facilitation and team building.

The more we can break down barriers and open up lines of communication, the more teams will better understand, empathize and work with each other and the more successful the organization will be.

Want to find out more about Integrated Play?  CLICK HERE!



Want to help your internal clients Lead at Any Level?

CLICK HERE to find out how we can help you.

Audience Questions:

Would be nice to stand on your own. How do you get people to know you are different?

People know you are different because of how you show up.  Too many people try to fit in or be just like everyone else when they should be looking to see what makes them different

It is about understanding who you can help and how you do it.

Forget about trying to help everyone, or thinking that everyone is your client. . . they are not.

Focus instead on the people who have problems that you can fix, find out more about them and speak to them in the language and through the mediums that are relevant to them.

The more you can focus on these people, and not just everyone with a pulse, the quicker you will be able to differentiate yourself.

If we can help you with this. . . CLICK HERE!

Juliet Clark May 15th, 2019, on the show

Juliet was a breathe of fresh air today. She helps companies and individuals understand who they should be selling their products and services to, before they invest thousands or hundreds of thousands of dollars in marketing aimed at the wrong audience in the wrong way.

Have a listen and let me know what you think.

Offer from Juliet:

What if I told you that you could, EARLY ON, discover what your prospects need and how committed they are to getting those needs met? Isn’t that really what lead generation is all about? The right people telling you exactly what they need and you coming in like the knight in shining armor and providing the solution?

Our Assessment Marketing and Lead Generation course is the leading system that qualifies your leads for you, so you don’t waste your time or money on people who aren’t committed, aren’t interested or can’t pay.

That might sound harsh, but it’s actually the most authentic way to do business.

CLICK HERE to take a three-minute quiz to determine if this course is right for you!




Questions from the Audience:


My question is how do you know what you need to know?

The only way you figure out what you need to know is to ask intelligent questions.  To realize that there are things you understand, things that you do not, and the things that you do not, find people who have that area of expertise and ask them questions.

One of my favourite questions is “What question should I be asking you that I am not?”

How do you find your audience?

As I said in the episode, your audience finds you.  What you can do is a test to see what resonates with people.  Put out content, see how people respond, ask people questions, listen to what they are saying and what they are not, make changes and then test again.

How do you build an audience?

Slowly and deliberately.

It is important to realize that audiences are not built overnight and the ones that are will leave you as quickly as they came.  It is about being as loyal to your audience as they are to you, if not more so.  Care about them.  Speak with them, not to them and listen to what they have to tell you.

What do you mean when you say bot?

Do people need these bots?

How do you get bots?

A bot is an automated process that allows you to send out information hands-free.  It is a process where you set up a system, activate it and then have the ability to walk away and focus on other things.  The problem is, no system is perfect.  Bots need to be monitored regularly to make sure that real people are not being ignored or neglected.

Do people need bots.  No, it is automation, it makes things easier, but we still need to have human to human contact for real relationships to occur.

As to where to get bots.  Do a google search on “Where to Find Bots?”   You will get far more information than you need.  I would suggest contacting someone who has expertise in this area to make sure you are setting up the right bot, in the right way that will help you and your audience.

Is this playing fair?

This is more than playing fair, it is qualifying people in a way so that you are not wasting their time and selling them something that they do not need.

Are we talking how to books or all kinds of books?

Non-fiction books

Define this aviator you are talking about please?

An avatar is the ideal representation of the customer that you are trying to influence.

The example I can give is the 28-year-old housewife in rural Nebraska, with two kids, a small business she runs out of her house and has not completed high school.

This would be the avatar for a company trying to sell something to this specific demographic of person.

Ben Baker and the 100th show May 8 2019

Today was an amazing day.  It was the 100th Episode of the show.

With that, I turned the tables and had my friend Kirby Hasseman take the mic and ask me “What’s My Story”

Thanks to Kirby for doing such an incredible job and making me look like a rock star.

How can I help you retain and grow

your rock star employees?




Why would a company hit a plateau at such high numbers?

Companies hit plateaus throughout their lifecycle.  Just because someone sees you as relevant at a certain level, does not mean that they will trust you at the next.

What I mean with that is that if a small parts supplier supplies $100,000.00 worth of parts to General Motors and then goes after a $10 million contract, they will probably not be perceived as being big enough to handle it.  That is unless they can demonstrate that they are growing, taking on bigger and bigger clients and have the infrastructure in place to not let General Motors down.

It is about being able to have the client perceive that you are able to work with them at the next level. . . and that is all about the perception of your brand.


What is the difference between DBA and a subsidiary of the parent company?

This is a question best left to accountants and lawyers.  For me, having a DBA was the most cost-effective way for me to rebrand my company and still maintain the contracts and lines of credit that I had established.


Why are brands these days so important and what was a brand know as before?

Brands are so important because that is how you are perceived when you are not in the room.  It is whether people trust, like and want to do business with you.  Your brand does not make you a dime, but having a bad brand or no brand at all can cost you your livelihood.


Don’t big companies like to get involved with startups?

Absolutely big companies like to deal with startups.  That is a way for large corporations to find new and innovative solutions and create new opportunities with lower risk.  However, big companies do not bet the entire company on startups.  They give them small projects to work on, test them out, see if they can handle the work and then increase opportunities from there.

Many small startups have grown to be large corporations based upon proving themselves on small projects for large companies and then building off of those successes.