Adam Bankhurst and Jason Fleagle join me today from the Grow Like a Pro Show to talk about the value of podcasting.
Not only do they have podcasts themselves, but they help people start their own podcasts and enable brands to have a platform to tell their story.
They can be reached at www.GrowLikeaProShow.com and check out episode 20 when you are there where they interviewed me!
Questions from the audience
How do we know what we are missing if we are missing it?
None of us know everything, nor will we ever know everything, but there are certain things that we are unaware that we do not know. Realizing that there are areas of business that we just do not know about and being curious enough to go talk to people about what they do and why they do it, without an agenda, is the first step to clearing those holes in your knowledge bank.
How do you know the right questions to ask?
Learning to be curious is the best way to know how to ask the right questions. The more research you can do on people or companies, before you walk into the room, or have them on the show, the better ability you will have to move beyond questions that are obvious and ask questions that get to the root of what they do and why they do it.
What is the difference between radio and podcasts?
The big difference between radio and podcasting is one is live and the other is not typically. Podcasts are usually pre-recorded, can be done in multiple takes, can be edited for time and content and information can be edited into smaller chunks to be rebroadcast. Radio is LIVE. Everything is in real time and if mistakes happen, you need to be able to roll with it and move forward. Guests may not show up on time, audio may cut out, people’s internet may not be strong enough, the guest could be ill-prepared or react to a question you ask in a way that may not be appropriate. This is the beauty of live radio. You never know what is going to happen and you need to be prepared to pivot at a moment’s notice.
Why do the research? Can’t you get the right information in a good interview?
If you do not do some research on your guest, you cannot get the best out of them. It is about having enough information at your fingertips that you can ask intelligent questions and be able to lead the conversation in a way that is interesting for your audience and makes your guest feel comfortable and welcome. Trying to do this off the top of your head usually ends up in disaster. I may not ask all of the questions that I have prepared for a guest, but it gives me a framework to fall back on if anything goes wrong.
Are you developing a how-to book for all of this?
Adam and Jason will be creating an eBook by transcribing the information for the Podcast they did: “How to Start and Why You Should Start a Podcast for Your Business”
Learn as you go?
As you build a podcast or a radio show, you learn as you go. You are always wanting to improve and find better ways to add value. Shows evolve and get better over time, that is half the fun of doing them.
Are your guests going to move on to radio as well?
Grow Like a Pro would eventually like to move to a live radio show, however, live radio is not necessarily an evolution. I know people who have a way more successful podcast than my radio show may ever be. It is about loving the medium that you use and working to be the best you can be within it.
What if people are not good in an interview?
That is where being prepared and having questions lined up helps. If you have a guest that is not a good interviewee, having more questions to ask them allows them to feel more comfortable. In a podcast, you can always stop the podcast, talk with the person a little bit and then re-record. Radio is live and you just have to do the best with what you have.
Are you able to make people comfortable in an interview?
Jason and Adam, like most podcasters, spend 15-20 minutes off air, before they start recording just having a conversation with people before they start recording. It can be simple things about their life, or asking them questions to give them the confidence to answer more clearly once they get on air.
For my show, as part of my pre-show package, I always ask people a week ahead of time, is there anything specific that they want to speak about? Giving them the ability to send me that information ahead of time and knowing that I will ask them about that gives people a sense of relief.
What is meant by organic questions?
Organic questions are questions that flow naturally. The questions come from listening to the previous points being made by the guest and asking follow up questions (organic) that clarify or amplify what was previously said.